Enrollment Open

Concept Development & Market Positioning Strategy

A restaurant without a distinct identity is a commodity. Learn to engineer a scalable concept that resonates with modern demographics and stands out in a saturated market.

Date2026-02-05 — 2026-02-26
ScheduleThursdays: 9:00 AM - 12:00 PMTotal: 12 hours
LocationHospitality Innovation Center

Who Should Attend

Concept DevelopersExecutive ChefsHospitality InvestorsBrand Directors

Overview

We leverage data-driven market analysis to validate culinary concepts before capital deployment. This course focuses on the psychology of dining and brand positioning.

Learning Outcomes

  • Conduct a professional market feasibility study.
  • Develop a cohesive brand bible and visual identity.
  • Articulate a clear Unique Selling Proposition (USP).
  • Validate concept viability through focus group simulations.
  • Align menu strategy with market positioning.
  • Create a roadmap for brand scalability.

Interactive Workshops

Activity 01

Demographic Deep-Dive - Analyzing local purchasing power

Activity 02

Competitor Gap Analysis - Finding the 'Blue Ocean' in your market

Activity 03

Concept Pitch Deck Creation - Preparing for investor review

Course Agenda

1

Data-Driven Market Research & Trend Forecasting

2

Brand DNA: Naming, Visuals, and Voice

3

The USP Workshop: Defining Your Competitive Edge

4

Menu Engineering aligned with Brand Promise

Key Takeaways

  • Launch a concept backed by market data, not just intuition
  • Create a brand narrative that drives organic marketing
  • Position your venue to attract high-value patronage

Reserve Seat

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$450USD
20 SPOTS REMAINING0% FULL
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